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A New Era of Digital Engagement for Social Impact Organizations
Blackbaud, Inc. has partnered with Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, to introduce a groundbreaking integration. This collaboration brings Constant Contact’s AI-driven marketing platform directly into Blackbaud’s Raiser’s Edge NXT, offering social impact organizations a powerful tool to enhance their digital engagement strategies.
The integration allows users to manage email, SMS, social media, and other digital marketing channels seamlessly within Raiser’s Edge NXT. This unified interface enables organizations to engage with supporters more effectively by leveraging detailed constituent data for personalized campaigns. The result is a more streamlined approach to supporter engagement, making it easier to build stronger relationships and drive impactful outcomes.
One of the key advantages of this partnership is the use of Constant Contact’s AI tools, which help users create campaigns quickly. These tools generate suggested content, visuals, templates, and even handle scheduling—all within minutes. This not only saves time but also ensures that campaigns maintain high quality and performance without compromising on creativity or strategy.
Moreover, the seamless connection between Blackbaud’s Raiser’s Edge NXT and Constant Contact eliminates the need for manual data transfers. This simplifies operations, improves automation, and enhances preference management and data synchronization. For organizations focused on fundraising and outreach, this integration represents a significant step forward in efficiency and effectiveness.
The integration is being rolled out in phases, starting with a select group of Raiser’s Edge NXT customers this month. General availability is expected by early August. All users will have access to a built-in Constant Contact trial, although a paid subscription will be required to unlock the full range of benefits.
Blackbaud emphasizes that Raiser’s Edge NXT already offers robust fundraising capabilities, powered by a purpose-built data model and enhanced with Blackbaud’s AI tools. When combined with Constant Contact’s advanced automation and AI-powered marketing features, the integration provides a comprehensive solution for driving online fundraising and adapting to campaign needs quickly.
This partnership reflects a shared commitment from both companies to support the evolving needs of the social impact community. As the integration continues to roll out, it is expected to offer new opportunities for organizations to connect with their supporters and achieve greater success in their missions.
Looking ahead, Blackbaud plans to expand its product portfolio and accelerate product launches. The company focuses on delivering cloud software solutions and data-driven decisions, powered by AI, machine learning, cognitive technology, and predictive analytics. By 2025, Blackbaud anticipates investing in its products to deliver innovative capabilities and refine its go-to-market approach to maximize new logo acquisition and drive expansion within its customer base.
Performance and Market Outlook
Blackbaud currently holds a Zacks Rank of #3 (Hold). Over the past year, shares of the company have declined by 12%, while the Computer – Software industry has seen a growth of 13.2%. This highlights the challenges the company faces in maintaining strong stock performance amid competitive market conditions.
For investors interested in the Computer Software space, several better-ranked stocks are worth considering. Intuit Inc. (INTU), Microsoft Corporation (MSFT), and ACI Worldwide, Inc. (ACIW) are among the top options. INTU carries a Zacks Rank of #1 (Strong Buy), while MSFT and ACIW have a Zacks Rank of #2 (Buy). These companies have shown consistent earnings performance and strong growth potential.
Intuit has consistently beaten the Zacks Consensus Estimate in each of the trailing four quarters, with an average surprise of 12.15%. In the last reported quarter, INTU delivered an earnings surprise of 6.98%, and its shares have surged by 24.1% over the past six months.
Microsoft has also performed well, beating the Zacks Consensus Estimate in each of the trailing four quarters, with an average surprise of 5.21%. In the last reported quarter, MSFT delivered an earnings surprise of 8.13%, and its shares have advanced by 19% over the past six months. The company’s long-term earnings growth rate stands at 14.8%.
ACI Worldwide has exceeded expectations in each of the trailing four quarters, with an average earnings surprise of 66.64%. In the last reported quarter, ACIW delivered an earnings surprise of 54.55%, and its shares have jumped by 18.1% over the past year.
These insights provide valuable information for investors looking to navigate the Computer Software space and identify promising opportunities.
