Contents
Intuit Acquires AI Startup Relevvo to Enhance B2B Sales Strategies
Intuit, the well-known financial software company, has recently acquired Relevvo, a Seattle-based startup that developed an AI platform aimed at helping business-to-business (B2B) companies identify and connect with high-intent buyers more efficiently than traditional sales methods. This acquisition is expected to significantly enhance Intuit’s ability to serve mid-market customers with greater precision, speed, and insight.
Relevvo’s technology focuses on refining customer profiles and enabling personalized outreach at scale, which aligns with Intuit’s goal of improving its engagement strategies for mid-market businesses. Aashish Dhamdhere, CEO and co-founder of Relevvo, described the deal as an opportunity to apply their innovative platform at a larger scale. He emphasized how Relevvo’s approach is designed to modernize the outdated B2B sales model by using data-driven strategies.
The Founders Behind Relevvo
Relevvo was founded in 2020 by Aashish Dhamdhere and Tushar Shanbhag, two experienced tech leaders with backgrounds in major companies such as Microsoft, Apptio, Cloudera, and VMware. Before launching Relevvo, Dhamdhere held marketing leadership roles at Skilljar, Amperity, and LiquidPlanner, while Shanbhag worked at Arimo and was most recently a director of products at LinkedIn.
The founders identified a gap in traditional B2B sales practices, where teams relied on outdated playbooks, mass outreach, and static signals that failed to reflect real buyer intent. They saw a need for a smarter system that could help sellers engage the right accounts at the right moment using actionable context.
How Relevvo Works
To address this challenge, Relevvo built an AI-powered go-to-market platform that analyzes public data sources such as regulatory filings, industry news, and cybersecurity bulletins. The software identifies buying signals and recommends tailored messaging to improve engagement outcomes for B2B sellers. According to the Puget Sound Business Journal, this capability attracted clients like Esper, FireMon, and iSpot, who used the platform to power targeted campaigns and connect more effectively with high-intent prospects.
Relevvo raised a $1.5 million seed round in 2021, led by Founders’ Co-op, with additional support from Precursor Ventures and several experienced angel investors. The startup had just nine employees listed on LinkedIn at the time of the acquisition, but its impact was significant enough to attract the attention of Intuit, a company known for its products like TurboTax, QuickBooks, Mailchimp, and Credit Karma.
Intuit’s Strategic Move
A spokesperson for Intuit confirmed that the company acquired Relevvo’s technology and hired several team members, but did not purchase the company’s operating business or existing customer contracts. Intuit’s senior vice president of Go-To-Market Technology & India Site Leader, Saurabh Saxena, highlighted the potential of Relevvo’s AI technology to refine ideal customer profiles, identify top accounts, and generate personalized outreach at scale.
In the third quarter of this fiscal year, Intuit posted $7.8 billion in revenue, up from $6.7 billion during the same period the year before. This acquisition underscores Intuit’s commitment to leveraging cutting-edge technology to enhance its services and better meet the needs of its mid-market customers.
Future Implications
With Relevvo’s AI capabilities integrated into Intuit’s operations, the company is positioned to offer more efficient and effective solutions for B2B sales. This move reflects a broader trend in the tech industry, where established companies are acquiring innovative startups to stay competitive and meet evolving market demands.
As Intuit continues to expand its offerings, the integration of Relevvo’s technology will likely play a key role in shaping the future of B2B sales strategies. By combining advanced AI with rich customer data, Intuit aims to unlock new ways to engage mid-market businesses and drive growth.
