Oleksandr Vasyliev: The U.S. Choice for My ERP Startup

The Vision Behind Log-Uno and Oleksandr Vasyliev’s Journey

Oleksandr Vasyliev is the founder of SysID, a technology company that has made significant contributions to the digital transformation of logistics and business processes. He is also the creator of the Log-Uno ERP platform, a solution tailored for small and medium-sized businesses. Over the past two decades, he has implemented warehouse management systems (WMS) and enterprise resource planning (ERP) solutions across Eastern Europe and the United States. His work includes automation projects for METRO, Raben Group, and Astra Logistic, as well as integrations with Amazon and QuickBooks. In the fall of 2025, Log-Uno will expand into the U.S. market as a next-generation SaaS solution aimed at making logistics management more accessible, transparent, and technology-driven.

Why the United States?

When asked about his decision to launch in the U.S., Oleksandr explained that global markets have always been a priority. The U.S. stood out due to its strong culture of technological entrepreneurship, where innovation, pragmatism, and scalable solutions are highly valued. Log-Uno was designed with international use in mind, and entering the U.S. market became a natural step in executing this strategy.

He noted that the U.S. market offered several advantages over other regions. First, the scale of small and medium-sized businesses here is significantly larger, and many are willing to invest in technology for growth and optimization. Second, the early adopter culture in the U.S. makes entrepreneurs more open to trying new solutions that can save time or money. Most importantly, there is a higher willingness to pay for quality tech products, which creates healthy competition and drives the development of high-quality solutions.

Challenges in the U.S. Market

Oleksandr anticipated that the main challenge would not be the technology itself, but adapting to the local market. Even a technically strong product requires a deep understanding of the American mindset and business culture to be effectively promoted. Trust was a key issue—U.S. clients are cautious about new products, especially if the founder has a foreign background. Demonstrating functionality was not enough; they wanted to know who was behind the solution, whether there was local support, and who was already using it.

Finding the first clients was difficult. Oleksandr personally conducted demos, adapted presentations to local realities, and simplified messaging. Once clients saw real benefits such as time savings and increased control, word-of-mouth helped spread the product’s value.

Adapting Development and Sales for Export

Building a product for export required a complete shift in approach. User experience requirements were much higher. In the CIS, users were more willing to figure things out, but in the U.S., if a product isn’t clear within 10 seconds, it’s simply closed. Quality standards were also higher—bugs were not tolerated, so automated testing was strengthened, documentation was reworked, and customer support was invested in.

Integrations were another critical factor. American customers expect ERP systems to be compatible “out of the box” with familiar ecosystems like QuickBooks, Shopify, Amazon, PayPal, and ShipStation. Log-Uno’s architecture was adapted, and a flexible API was introduced to ensure maximum compatibility.

Sales strategies also changed. It wasn’t just about functionality—it was about having a clear value proposition. Oleksandr emphasized speaking the client’s language, addressing specific problems, and demonstrating how much time and money could be saved.

Steps Taken in California

Upon arriving in California, Oleksandr realized that simply translating the interface wasn’t enough. He had to rethink the entire approach to presenting the product to an American audience. This involved studying local communication models, understanding how American entrepreneurs perceive value, and identifying arguments that build trust versus those that push people away.

He held in-person meetings and online demos with local business owners, gaining valuable feedback on what was unclear, what sounded too foreign, and what resonated. He also looked for companies willing to test a pilot version of Log-Uno in exchange for honest feedback. This process helped identify features that needed simplification or tailoring to local realities, such as tax reporting formats, warehouse topologies, and report structures.

Competing with Giants: The Log-Uno Strategy

Log-Uno faces competition from big players like NetSuite and SAP, but its strategy is fundamentally different. Rather than competing on scale, it focuses on the needs of small and medium-sized businesses. The platform combines logistics, WMS, CRM, finance, and e-commerce into one solution. Unlike large ERP systems, Log-Uno’s implementation takes days, not months, and doesn’t require a team of external integrators.

The company adapts quickly to each client’s needs, provides real-time support, and speaks the same language as its users. Flexibility, speed, and a deep understanding of real processes in small businesses are its core strengths.

Importance of Local Tool Integration

Adapting to local tools like QuickBooks, Amazon, and ShipStation was critical. These integrations lower the entry barrier for clients, allowing them to continue using familiar systems while adopting Log-Uno. This compatibility builds trust quickly and is essential for entering the U.S. market.

Advice for CIS Founders

For founders from the CIS looking to enter the U.S. market, Oleksandr advises against acting on autopilot. What works in the CIS may not be effective in the U.S., which has different expectations and a unique technology consumption culture. Finding a mentor or consultant who understands the local specifics can help avoid costly mistakes. Investing in quality English-language marketing and copywriting is also crucial, as the language, meanings, and value propositions differ.

Talking to potential customers is key—listening to their pain points and adapting the product accordingly. Finally, launching with a “raw” version can provide invaluable feedback that cannot be obtained in isolation.

Personal Meaning of the Launch

For Oleksandr, this launch represents more than just business. It is a personal challenge and a new chapter in life, applying his past experience in a different reality. Log-Uno is not just a product, but the result of years of work, mistakes, and reflection. This journey takes courage and is deeply inspiring, making the process truly meaningful and personal.