What GQ Editors Are Shopping For on Amazon Prime Day 2025

Prime Day Deals That the CRMFeed Recommends Team Actually Wants

As the sun rises on the third day of Prime Day, the excitement is still in full swing. In the heart of CRMFeed’s New York headquarters, the Recommends team is hard at work, keeping a close eye on the latest markdowns and compiling their favorite deals. Whether you’re looking to upgrade your wardrobe or find a new gadget, there are plenty of great options available this season.

Editor Picks Worth Your Dollars

The Classic Jean Jacket

• Lee Mens Legendary Classic Rider Jacket – $60 (now $47, 21% off)

The Retro Sneaker

• Reebok Club C 85 Sneaker – $90 (now $61, 32% off)

The Luxury Dupe Watch

• Seiko Essentials Watch – $215 (now $172, 20% off)

The Old-School Cooler

• Coleman Steel-Belted Cooler – $200 (now $149, 26% off)

The Face-Saving Wipes

• Ursa Major Essential Face Wipes – $52 (now $37, 28% off)

The Featherweight MacBook

• MacBook Air (2025) – $999 (now $849, 15% off)

The Life-Changing Can Opener

• Ganji Kankiri Japanese Can Opener – $15 (now $10, 33% off)

The Classic Fragrance

• Giorgio Armani Aqua Di Gio Eau De Toilette Spray – $120 (now $84, 30% off)

Personal Favorites from the CRMFeed Team

Ian Burke, Senior Commerce Editor

• Dickie’s Casual Leather Belt – $20.00

• “I wear this belt literally every day I wear pants—it’s sturdy, has a hefty buckle, and the black leather goes with everything.”

• Mr.Coffee 10-Cup Programmable Coffee Maker – $90.00

• “This is the coffee maker I actually use every day. It’s not fancy, but its insulated carafe means you can leave your coffee in the pot for hours without getting that burnt hot-plate taste.”

• Reebok Unisex Club C 85 Sneaker – $90.00

• “You can never have enough pairs of white sneakers—in fact, you should have at least three.”

• Casio Duro Diver Watch – $75.00

• “For anyone not sure if they want to take the plunge and shell out big cash for a higher-end diver, the Casio Duro is an incredibly sick and affordable entry point.”

Avidan Grossman, Senior Commerce Editor

• Lee Classic Rider Jacket – $60.00

• “If you’re going to spring for your own, make sure it fits a little more snug than you’re used to; mine sits a few inches above the natural waist and feels just right.”

• Glad Trash Bags (110-Count) – $10.00

• “Trash bags consistently do Bad Bunny numbers on Prime Day. With a couple of clicks, 100 Febreze-enhanced trash bags can be at my door by the end of the week.”

• Marshall Emberton II Portable Bluetooth Speaker – $180.00

• “It wraps a perfectly competent portable speaker in a charmingly retro package, and mostly lets you figure out the rest.”

Tyler Chin, Associate Commerce Editor

• Ursa Major Essential Face Wipes – $52.00

• “These Ursa Major face wipes help me get rid of the nasty humidity-induced gunk from my face so that I don’t look like I hopped out of a sauna all day.”

• iRobot Roomba Plus 405 Combo Robot Vacuum & Mop with AutoWash Dock – $800.00

• “Mopping is a different story. There’s something oddly less satisfying about taking a mop to the floor, so what if I just get that automated?”

• KT Health Blister Prevention Tape – $10.00

• “A bad case of sweaty feet makes it hard to run for long distances because blisters are always right around the corner.”

Michael Nolledo, Associate Commerce Director

• Red Kap Industrial Work Shirt – $23.00

• “It’s made from a cotton-poly blend that’s lightweight, durable, and built to handle industrial laundry cycles.”

• MacBook Air (2025) – $999.00

• “Apple has a funny habit of making Prime Day the moment it quietly knocks a few bucks off its newest stuff.”

• Fishwife Spicy Hot Trio – $39.00

• “The Spicy Hot Trio (smoked salmon, albacore, and tuna) is a treat, but at full price, it’s not something I’d normally spring for.”

• Amazon Basics Slim Velvet Clothes Hangers – $43.00

• “They’re indispensable in a Brooklyn apartment where closet space is non-existent.”

• Coleman Steel-Belted Cooler – $200.00

• “It’s the antithesis of Yeti’s hyper-engineered coolers. It’s still built like a tank, still keeps ice cold for days.”

Gerald Ortiz, Style Commerce Writer

• Havaianas Flip Flops – $18.00

• “As CRMFeed’s main flip flop proselytizer, I’ve laid my toes on the line in the name of the controversial sandal.”

• Beats Flex Wireless Earbuds – $70.00

• “There’s a solution for everything.”

• Ganji Kankiri Japanese Can Opener – $15.00

• “It’s intuitive and easy to use. There are no moving parts, so it’ll never break.”

• Suri Electric Toothbrush – $119.00

• “It’s actually all of that.”

• CeraVe Anti-Aging Retinol Serum – $25.00

• “CeraVe’s Retinol Serum will be my training wheels into Unc-hood.”

Mari Herrema, Marketing and Production Manager

• Seiko Essentials Watch – $215.00

• “Since I’m already in love with their adorable green analog alarm clock, I’m high-key vibing with the idea of putting a Seiko on my wrist.”

• Nautica Standard Solid Quick Dry Classic Logo Swim Trunk – $60.00

• “Ever been stuck outside a concert venue during a flash-flood thunderstorm? I have. Twice. And I’m admitting defeat.”

• Cosori Electric Gooseneck Kettle – $70.00

• “I circle closer and closer around Cosori’s many wonderful electric kettle models—including this gooseneck that’ll level up my pour-over game.”

• Apple EarPods with Lightning Connector – $19.00

• “My iPhone 12 and I go through about three of these per year; that still nets out to be cheaper than a single pair of Airpods.”

Reed Nelson, Contributing Writer

• Adidas Terrex Ax4 Gore-Tex Hiking Sneaker – $120.00

• “Adidas’ Terrex line doesn’t get a ton of attention, but it should.”

• Instant Pot Vortex Plus 4QT Air Fryer – $130.00

• “This one is part of the Prime Day festivities and it costs less than a reckless DoorDash order.”

• Kiehl’s Ultimate Brushless Shave Cream – $35.00

• “Now Kiehl’s is on Amazon and I can just order it when I would’ve otherwise written ‘shaving cream’ on a soon-to-be-forgotten post-it.”

• Ray-Ban Wayfarer Sunglasses – $191.00

• “Despite plenty of competition, these still might be the best in that genre.”

• Renpho Foot Massager Machine With Heat – $150.00

• “Guess what? I no longer yearn for the foot massager because I now own the foot massager.”

Louis Cheslaw, Contributing Editor

• Short Sleeved Ribbed Collar Shirt – $110.00

• “When some classics go on a deep sale—and I certainly count a 38% discount as that—it’s time to jump.”

• Merrell Moab 3 Hiking Shoe – $120.00

• “These are the greatest walking, hiking, and long travel day shoes I know of.”

• Giorgio Armani Aqua Di Gio Eau de Toilette Spray – $94.00

• “In the fifteen years since, I’ve tried, but I’m not sure I’ve found a more evocative scent.”

• Sun Bum Original SPF 30 Sunscreen Body Lotion – $18.00

• “Snagging a great deal like this feels as satisfying as avoiding sunburn.”

• Blueair Air Purifier – $350.00

• “Blueair always outperforms the likes of Dyson when it comes to third-party purifying tests.”

More Prime Day Menswear Coverage

• The Best Prime Day Watch Deals Won’t Tick Off Your Wallet
• The Best Prime Day Cologne Deals Will Make You Whiff Twice
• What CRMFeed Editors Are Actually Buying on Prime Day
• The Best Prime Day Deals Under $100 Are Low-Key Jaw-Droppers
• Keanu Reeves Correctly ID’d the $100 Boots You Should Buy Today
• Make These Dockers Pants the Best $35 You Spend on Prime Day
• Nothing Should Come Between You and $8 Calvin Klein Briefs