Contents
Expanding Creative Possibilities with Wix and Monotype
Wix.com Ltd. (WIX) has recently formed a strategic partnership with Monotype Imaging Inc., a leading authority in typography and font technology. This collaboration significantly enhances Wix’s font library, offering users—ranging from self-creators to professional designers and agencies—an extensive collection of high-quality typefaces that elevate content and align with unique brand identities. The expanded library includes timeless classics like Helvetica and Avenir, as well as modern icons such as Recoleta, Kibitz Pro, and Aether, making it a powerful addition to Wix’s creative toolkit.
The new fonts available through the Wix-Monotype partnership cater to a wide range of styles and uses, making them ideal for small business owners, entrepreneurs, creative agencies, and personal projects or portfolios. According to Wix, these fonts were carefully selected in collaboration with Monotype’s team of type design experts, resulting in a globally inclusive and stylistically diverse library that supports all creators, regardless of their skill level or design background.
Typography plays a critical role in brand identity, and platforms like Wix are making it easier to craft unique, on-brand digital experiences. By partnering with Monotype, Wix demonstrates its commitment to providing top-quality design tools for everyone, from experts to large enterprises. Wix’s mission has always been to enable users to create professional, attractive websites without writing code. This move further confirms Wix’s transition from a template-based website builder to a comprehensive design platform that combines ease of use with extensive customization options.
Strategic Investments and Collaborations
Wix remains committed to advancing its strategic priorities by investing in AI capabilities, Studio, and commerce platforms. Recently, it partnered with Alibaba.com, a global leader in B2B e-commerce, to empower digital entrepreneurs, small businesses, and emerging brands by expanding their global presence and simplifying international trade. By combining Wix’s robust commerce infrastructure with Alibaba.com’s extensive wholesale network, the partnership aims to unlock seamless global trade opportunities across more than 200 countries and regions.
In April 2025, Wix joined forces with ActiveCampaign, a top marketing automation platform, to offer an all-in-one solution for businesses, franchises, and multi-location brands. This helps simplify website and marketing tools, making operations easier and boosting customer engagement.
Wix is also focused on balancing sustainable revenue growth with improved operating efficiencies. The company aims to achieve the “Rule of 45” at the high end of its 2025 outlook, a financial strategy that integrates revenue growth rate and profit margin. Strong execution in AI, Studio, and operational cost management is expected to drive higher margins and record profitability. With Studio performing strongly and AI-driven usage and conversion improving, Wix expects these initiatives to be key growth drivers for 2025.
Despite these positive developments, Wix remains cautious about its full-year outlook due to challenges in its Business Solutions unit. This part of the business, which includes commerce and GPV, is highly sensitive to consumer spending and economic shifts. While forex trends offer slight short-term relief, they do not address the broader risks. Although the business looks stable now, the situation is fragile and could change quickly.
Wix’s Zacks Rank & Stock Performance
WIX currently carries a Zacks Rank #3 (Hold). Shares of the company have lost 26% in the past six months compared to the Computers – IT Services industry’s decline of 5.4%.
Stocks to Consider in the Technology Space
Some better-ranked stocks from the broader technology space include NETGEAR, Inc. (NTGR), Ubiquiti Inc. (UI), and Cognizant Technology Solutions Corporation (CTSH). NTGR currently sports a Zacks Rank #1 (Strong Buy), while UI and CTSH carry a Zacks Rank #2 (Buy).
NETGEAR’s earnings have consistently beaten the Zacks Consensus Estimate in the trailing four quarters, with an average surprise of 179.12%. In the last reported quarter, NTGR delivered an earnings surprise of 105.71%. Its shares have gained 105.7% in the past year.
Ubiquiti’s earnings have beaten the Zacks Consensus Estimate in each of the trailing four quarters, with an average surprise of 29.93%. In the last reported quarter, UI delivered an earnings surprise of 61.29%. UI shares have skyrocketed 177.5% over the past year.
Cognizant’s earnings have beaten the Zacks Consensus Estimate in the trailing four quarters, with an average surprise of 6.38%. In the last reported quarter, CTSH delivered an earnings surprise of 3.36%. Its shares have grown 19.2% in the past year.
